For information on the speaking and sponsorship opportunities at our 2025 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk

8:00 AM – 9:00 AM – Networking Breakfast Reception

_____________________________________

9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

_____________________________________

9:05 AM- 9:15 AM – Chairpersons Introduction and Event Overview

David Wiegert, Global Head of eCommerce, Ecotone

_____________________________________

9:15 AM – 9:40 AM – How Tork moved into an Omnichannel CoE

Ilja Barskiy, Head of Omnichannel CoE, Essity

The journey of a corporate organization moving from central team, to decentral to central again

_____________________________________

9:40 AM – 10:05 AM – Improve your marketplace strategy by unlocking retailer and shopper data from all shoppable touchpoints

Julia Kennedy, Global Strategic Account Director, PriceSpider

_____________________________________

10:05 AM – 10:30 AM – How AI will transform Content and Digital Shelf in eCommerce

Siby Alex, Regional Content and E-shopper Manager EUNA, Beiersdorf

Current Challenges in Digital shelf and Content.
Role of Artificial Intelligence in driving faster and better eCommerce execution.
Integrating AI in your E-commerce workflow.

_____________________________________

10:30 AM – 10:55 AM – Networking Coffee Break

_____________________________________

10:55 AM - 11:20 AM – eCommerce in FMCG: Empowering the Direct-to-Consumer Edge for Omnichannel Growth

Safia Brown, Sales Director DACH, Snipp

Learn how eCommerce and digital channels are uniquely positioned to directly communicate — and sell — to all-consumers in the FMCG world.
Learn how eCommerce channels can lead in building a unified Consumer profile by integrating both offline and online data, establishing a company-wide consumer-first mindset.
Learn how eCommerce-driven promotions, behavioral rewards, and cross-channel incentives can lay the foundation for lifelong consumer engagement.

_____________________________________

11:20 AM - 11:45 AM – The Multifaceted Value of DTC for F&B: From Market Strategy to Profitable Growth

Bruno Cunha, Global eCommerce Manager, JDE Peet’s

DTC Operations can be very challenging, however it also unlocks a lot potential by using its customer data
Leveraging DTC for Enhanced Marketing, Sales, and Community Building
Navigating the Challenges of DTC Value Within Organizations

_____________________________________

11:45 AM – 12:10 PM – Empowering everyday convenience - the future of on-demand grocery delivery and beyond

Marc Wuelpern, Global Category Lead - Grocery & Convenience, Just Eat Takeaway.com

_____________________________________

12:10 PM – 1:20 PM – Networking Lunch Break

_____________________________________

1:20 PM - 1:45 PM – What`s next in Grocery?

Claudia Studtmann, Head of Retail DACH, Meta

Winning in Grocery: Navigating the Future of Grocery Marketing with Trends, Insights, and Full-Funnel Strategies for Success

_____________________________________

1:45 PM – 2:10 PM – Unlocking Digital Impulse

Felix Metger, VP Shopper Research, eyesquare

Amara Waqar, Digital Commerce Transformation Lead, Mars Snacking Europe

Amara Waqar (Mars) and Felix Metger (Eye Square) will share a case study for how they are partnering to test & design impulse user experiences online, through Eye Square’s innovative research capabilities.

_____________________________________

2:10 PM – 2:35 PM – Networking Coffee Break

_____________________________________

2:35 PM – 3:00 PM – Connected Commerce at the Moment of Choice

Efrain Rosario, Global Head of Futures & Omnichannel Shopper Insights, Diageo