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For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk

Our UK 2022 Summit agenda was as follows:

 

 8:00am – 9:00am – Networking Breakfast Reception

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9:00am – 9:05am – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

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9:05am – 9:15am – Co-Chairperson's Introduction and Event Overview

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9:15am – 9:40am –  Discover how Kellogg’s Europe have built an operational approach to eCommerce

Phil Wilkinson, European eCommerce Director

  • Learn how Kellogg’s Europe are setting themselves up operationally to win in eCommerce across multiple diverse markets

  • Learn how Kellogg’s are covering organisational design, ways of working, strategy, planning, execution, prioritisation, KPI development & measurement and governance

  • Get the tips and insights from real examples and case studies such as UK Retail Media & Digital Shelf partnerships and Amazon Germany

 

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9:40am – 10:05am – How to blend strategic and tactical plans to accelerate your online growth ahead of your competition

Denis Murphy, CEO,

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10:05am - 10:30am - ​The magic and science that powers Ocado's Marketing


Lisa McDowell, Brand Director,


 

 

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10:30am – 10:55am –  Networking coffee break

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10:55am – 11:20am – ​The best ways to optimise your performance on Amazon

Marcelina Fedczyszyn, Customer Success Director,

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 11:20am – 11:45am – Quick Commerce - Getir's perspective 

Neil Franklin, Head of Buying, 

  • Discover how your brand can leverage the partnership opportunities with Getir in the UK 

  • Get the tips and insight on how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

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​11:45am – 12:20pm – Enhancing the Retailer-Supplier relationship for eCommerce success

 

Lucinda Cohen, Senior Online Trading Manager, 

Michael LovitteCommerce & Shopper Marketing Controller,

Simon Mayhew, Senior Category Manager FMCG

 

Tom Jackson, Northern Europe eCommerce Director 

 

  • Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

  • Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

  • Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

  • Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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12:20pm – 1:20pm – Networking Lunch Break

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1:20pm – 1:45pm – Optimising your advertising on Amazon 

Jordan Pini, Client Partner, CPG  

  • Get an overview of how Amazon ads are helping brands reach and engage millions of UK Amazon customers at every stage of their journey 

  • Learn how to make your Amazon advertising more targeted and more personal to get a better return on your ad spend

  • Hear the latest insights and updates on the expansion of Amazon Fresh, their interactive advertising formats and understanding the value of shopper engagements

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1:45pm – 2:10pm – Quick Commerce - the opportunities in the impulse category

Neil Reynolds, VP Global Digital Commerce,  

  • Learn about Mars Wrigley’s on demand delivery solution strategy – from implementation to measuring the return on investments

  • Hear case studies of how Mars are leveraging the quick commerce opportunities in the impulse category – from successes to the lessons learnt 

  • Learn how to utilise the data that you can acquire from your partners in the on demand delivery space to optimise your eCommerce consumer engagement ​​

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2:10pm – 2:35pm – Breaking Down the "Search Silos" for FMCG companies

Kelly Miller, Associate Director,Client Services

  • Learn how paid search and organic search programs are often approached very differently, yet retail media, organic search, and product content are deeply intertwined in the digital shopper’s path to purchase

  • Understand the further complication for grocery manufacturers as retailer fragmentation and the desire to capture more media dollars pressures teams to stretch budgets further than ever

  • We'll break down the “search silos” with actionable tips and insights into how to streamline retail media by orchestrating in concert with SEO and content development programs

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2:35pm – 3:00pm – Networking Coffee Break

 

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3:00pm – 3:25pm – Realising the promise of Retail Media Networks 

Simon Miles, Vice President Global OmniChannel Commercial Strategy, 

 

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3:25pm – 3:50pm – None of us are as smart as all of us – leveraging the strengths of your Global Organisation

Vladimir Sushko, eRetail Director, Europe

  • Learn what FMCG online teams and their eRetail customers can benefit from wins and fails that have happened thousands of kilometers away from them

  • Get the tips and insights on what it takes to establish an international knowledge sharing community within the organisation 

  • Learn about the knowledge sharing within eCommerce at AB InBev 

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3:50pm – 4:05pm – Chairperson Event Summary and Closing Remarks

 

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4:05pm – 5:05pm – Networking Drinks Reception 

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2022 SPONSORS

Diamond Sponsor

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