DIgital grocery summit
Germany 2024
November 2024, Germany

For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
8:00 AM – 9:00 AM – Networking Breakfast Reception
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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
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9:05 AM- 9:15 AM – Co-Chairpersons Introduction and Event Overview
Efkan Buruk, Sales Manager eCommerce, Kuchenmeister
Sarah Kingham, Director, My Digital Shelf
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9:15 AM – 9:45 AM – Social Commerce and digital shopper
Max Michel, Client Partner, META
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9:45 AM – 10:10 AM – Optimizing your ecommerce sales channels mix
Julia Kennedy, Regional Director, PriceSpider
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The biggest industry disruptors and creating an actionable plan to prepare for them
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How full-funnel tracking across the entire buying journey is the key to success, and the challenges associated with implementing it
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The most important KPIs to track and what brands and solution providers can do to support these standard metrics
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10:10 AM – 10:40 AM – Optimising Product content for digital shelf excellence
Ilja Barskiy, Head of Global eCommerce Activation, Essity
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Discover how Essity have optimised their product presence on the digital shelf in their 2.5 year journey so far
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Get the tips and insights on centralising your product content, content syndication and enhancing your product specifications to win on the digital shelf
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Learn how Essity were able to build brand equity, defend their share of market and even grow incrementally online
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10:40 AM – 11:10 AM – Networking Coffee Break
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11:10 AM - 11:35 AM – Understanding How You Can Win On The Digital Shelf
Francis Nicholas, Vice President Product Strategy, eStoreMedia
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Get a view of relevant Global eCommerce trends
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Understand some of the approaches that you could reapply from other markets
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Learn about the eStore product suite
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See some of the benefits that the eStore product suite could offer your brand
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11:35 AM - 12:05 PM – Enhancing the Retailer-Supplier relationship for eCommerce success
Niki D'Souza, Head of eCommerce Platforms and Partnerships, Diageo
David Wiegert, Global Head of eCommerce, Ecotone
Ilja Barskiy, Head of Global eCommerce Activation, Essity
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Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
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Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
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Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
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Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term
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12:05 PM – 12:30 PM – Managing Brands visibility in ecommerce
Gael Peigné, Client Partnership, Shalion
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E-commerce Visibility Definition: Components of Brand visibility on ecommerce site and how it differs to offline visibility
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PDP Limits: Constraints on the content displayed on a product's detail page, affecting its SEO effectiveness
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E-retail Media Types & Objectives: Digital advertising formats within e-commerce platforms aimed at brand recruitment or driving conversions
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E-commerce Visibility KPIs: Recommended metrics to assess the effectiveness of visibility strategies
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12:30 PM – 1:30 PM – Networking Lunch Break
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1:30 PM – 2:00 PM – Quick Commerce 2.0 - scaling up and winning in your category
Julian Altmann, Head of Retail Media, Flink
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Discover how your brand can leverage the partnership opportunities with quick commerce delivery solution providers
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Learn how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement
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Get the tips and insights on how to scale up your brands’ visibility, performance and sales with Flink and win in your category
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2:00 PM - 2:25 PM – Accelerating eCommerce Excellence: The Test & Learn Imperative
Felix Metger, Vice President Shopper Experience, eye square
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2:25 PM – 2:55 PM – Networking Coffee Break
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2:55 PM – 3:25 PM – Alternative business models for FMCGs - a B2B case study
Christoph Sterkel, Head of eCommerce Northern & Eastern Europe, Kellanova
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Discover the opportunities for your brand and your category in the B2B channel and how you can leverage them
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Hear a case study on Kellogg's pilot B2B online store - from the successes to the lessons learnt, to how they plan to scale it across other markets
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3:25 PM – 3:55 PM – Alternative business models - D2C & Marketplaces in Germany
Fabian Wolski, Director Online Business, Melitta Group
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3:55 PM – 4:05 PM – Co-Chairpersons Event Summary and Closing Remarks
Efkan Buruk, Sales Manager eCommerce, Kuchenmeister
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4:05 PM – 4:10 PM – My Digital Shelf Thank you and Closing remarks
Sarah Kingham, Director, My Digital Shelf
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4:10 PM – 5:10 PM – Networking Drinks Reception
Our 2023 Summit agenda was as follows:
2023 SPONSORS
2023 SPONSORS
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