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 8:00 – 9:00 – Networking Breakfast Reception

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9:00 – 9:05 – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

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9:05 – 9:15 – Co-Chairperson's Introduction and Event Overview​

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Speaker details to be confirmed

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9:15 – 9:45 –  From eCommerce to Omnichannel: A Mindset

Dominika D'Souza, Head of Ecommerce Platforms and Partnerships, Diageo

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• Learn what omnichannel actually means for FMCGs and you can shift your mindset to it

• Discover the role that each channel plays when it comes to having an omnichannel outlook

• Get the tips and insights on how to make a plan, create partnerships and win in your category through brilliant execution

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9:45 – 10:15 – Social Commerce and digital shopper

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Claudia Studtmann, Head of Retail DACH​, META

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• Get the tips on how to leverage the META platforms and engage with the online shoppers in your category

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10:15 – 10:45 – Session details to be confirmed

Simon Ball, Head of eCommerce Key Account Customer Development, Colgate-Palmolive

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10:45 – 11:10 – ​Networking coffee break

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 11:10 – 11:40 – How to build brands in 2023: it’s finally time to go full funnel

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Moritz Spahn, Senior Key Account Manager eCommerce, Beam Suntory

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• Hear a case study on a recent brand campaign by Beam Suntory on how they fully integrated Amazon Advertising in their media plan

• Learn the important of thinking full funnel and how this leads to the news ways of allocating and planning your media budget and spend

• Get real insights on Beam Suntory measured the results of this integration with the relevant Media & Sales KPIs

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​11:40 – 12:10 – Session details to be confirmed

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Speaker details to be confirmed

 

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12:10 – 12:40 – ​Roundtable discussions

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12:40 – 13:40 – Networking Lunch break

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13:40 – 14:10 – Session details to be confirmed

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Speaker details to be confirmed

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14:10 – 14:40 – Alternative business models for FMCGs

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Christoph Sterkel, Head of eCommerce Northern & Eastern Europe, The Kellogg Company

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• Learn about the alternative business models for FMCGs, such as B2B and D2C

• Discover the opportunities for your brand and your category in these alternative channels and how you can leverage these

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14:40 – 15:05 – Networking Coffee Break

 

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15:05 – 15:35 – Optimising Product content for digital shelf excellence

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Ilja Barskiy, Senior Manager Global eCommerce Activation, Essity

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• Get the tips and insights on centralising your product content, content syndication and enhancing your product specifications to win on the digital shelf

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15:35 – 16:05 – Quick Commerce – Flink’s perspective

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Marius Heck, VP Commercial Division, Flink

 

•         Discover how your brand can leverage the partnership opportunities with Flink in Germany 

•         Get the tips and insight on how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

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16:05 – 16:15 – Chairperson Event Summary and Closing remarks

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16:15 – 16:20 – My Digital Shelf Thank you and Closing remarks

 

Sarah Kingham, Director, My Digital Shelf

 

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16:20 – 17:20 – Networking Drinks Reception 

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