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8:00 AM – 9:00 AM – Networking Breakfast Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

 

 

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9:05 AM- 9:15 AM – Co-Chairpersons Introduction and Event Overview

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Efkan Buruk, Sales Manager eCommerce, Kuchenmeister

Sarah Kingham, Director, My Digital Shelf

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9:15 AM – 9:45 AM – Social Commerce and digital shopper

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Max Michel, Client Partner​, META

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9:45 AM – 10:10 AM – Optimizing your ecommerce sales channels mix​

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Julia Kennedy, Regional Director, PriceSpider

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• The biggest industry disruptors and creating an actionable plan to prepare for them

• How full-funnel tracking across the entire buying journey is the key to success, and the challenges associated with implementing it

• The most important KPIs to track and what brands and solution providers can do to support these standard metrics

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10:10 AM – 10:40 AM –  Optimising Product content for digital shelf excellence

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 Ilja Barskiy, Head of Global eCommerce Activation, Essity

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• Discover how Essity have optimised their product presence on the digital shelf in their 2.5 year journey so far

• Get the tips and insights on centralising your product content, content syndication and enhancing your product specifications to win on the digital shelf

• Learn how Essity were able to build brand equity, defend their share of market and even grow incrementally online

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10:40 AM – 11:10 AM – Networking Coffee Break

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11:10 AM - 11:35 AM – Understanding How You Can Win On The Digital Shelf

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Francis Nicholas, Vice President Product Strategy, eStoreMedia

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• Get a view of relevant Global eCommerce trends

• Understand some of the approaches that you could reapply from other markets

• Learn about the eStore product suite

• See some of the benefits that the eStore product suite could offer your brand

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11:35 AM - 12:05 PM – Enhancing the Retailer-Supplier relationship for eCommerce success

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Niki D'Souza, Head of eCommerce Platforms and Partnerships, Diageo

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David Wiegert, Global Head of eCommerce, Ecotone

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Ilja Barskiy, Head of Global eCommerce Activation, Essity

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• Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

• Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

• Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

• Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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 12:05 PM – 12:30 PM – Managing Brands visibility in ecommerce

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Gael Peigné, Client Partnership, Shalion
 

• E-commerce Visibility Definition: Components of Brand visibility on ecommerce site and how it differs to offline visibility

• PDP Limits: Constraints on the content displayed on a product's detail page, affecting its SEO effectiveness

• E-retail Media Types & Objectives: Digital advertising formats within e-commerce platforms aimed at brand recruitment or driving conversions

• E-commerce Visibility KPIs: Recommended metrics to assess the effectiveness of visibility strategies

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​12:30 PM – 1:30 PM – Networking Lunch Break

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1:30 PM – 2:00 PM – Quick Commerce 2.0 - scaling up and winning in your category

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Julian Altmann, Head of Retail Media,  Flink​

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• Discover how your brand can leverage the partnership opportunities with quick commerce delivery solution providers

• Learn how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement

• Get the tips and insights on how to scale up your brands’ visibility, performance and sales with Flink and win in your category

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2:00 PM - 2:25 PM – Accelerating eCommerce Excellence: The Test & Learn Imperative

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Felix Metger, Vice President Shopper Experience, eye square

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2:25 PM – 2:55 PM – Networking Coffee Break

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2:55 PM – 3:25 PM – Alternative business models for FMCGs - a B2B case study

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Christoph Sterkel, Head of eCommerce Northern & Eastern Europe, Kellanova

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• Discover the opportunities for your brand and your category in the B2B channel and how you can leverage them

• Hear a case study on Kellogg's pilot B2B online store - from the successes to the lessons learnt, to how they plan to scale it across other markets

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3:25 PM – 3:55 PM – Alternative business models - D2C & Marketplaces in Germany

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Fabian Wolski, Director Online Business, Melitta Group

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3:55 PM – 4:05 PM – Co-Chairpersons Event Summary and Closing Remarks

 

Efkan Buruk, Sales Manager eCommerce, Kuchenmeister

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4:05 PM – 4:10 PM – My Digital Shelf Thank you and Closing remarks

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Sarah Kingham, Director, My Digital Shelf

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4:10 PM – 5:10 PM – Networking Drinks Reception

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