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8:00 AM – 9:00 AM – Networking Breakfast Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

 

 

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9:05 AM- 9:15 AM – Chairpersons Introduction and Event Overview

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David Wiegert, Global Head of eCommerce, Ecotone

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​9:15 AM – 9:40 AM – How Tork moved into an Omnichannel CoE 

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Ilja Barskiy, Head of Omnichannel CoE, Essity

 

The journey of a corporate organization moving from central team, to decentral to central again​

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9:40 AM – 10:05 AM – Improve your marketplace strategy by unlocking retailer and shopper data from all shoppable touchpoints

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Julia Kennedy, Global Strategic Account Director, PriceSpider

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​10:05 AM – 10:30 AM –  ​​​​How AI will transform Content and Digital Shelf in eCommerce

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Siby Alex, Regional Content and E-shopper Manager EUNA, Beiersdorf

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• Current Challenges in Digital shelf and Content.

• Role of Artificial Intelligence in driving faster and better eCommerce execution.

• Integrating AI in your E-commerce workflow.

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10:30 AM – 10:55 AM – Networking Coffee Break

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​10:55 AM - 11:20 AM – eCommerce in FMCG: Empowering the Direct-to-Consumer Edge for Omnichannel Growth

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Safia Brown, Sales Director DACH, Snipp

 

• Learn how eCommerce and digital channels are uniquely positioned to directly communicate — and sell — to all-consumers in the FMCG world.

• Learn how eCommerce channels can lead in building a unified Consumer profile by integrating both offline and online data, establishing a company-wide consumer-first mindset.

• Learn how eCommerce-driven promotions, behavioral rewards, and cross-channel incentives can lay the foundation for lifelong consumer engagement.

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​11:20 AM - 11:45 AM –  ​The Multifaceted Value of DTC for F&B: From Market Strategy to Profitable Growth

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Bruno Cunha, Global eCommerce Manager, JDE Peet’s

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• DTC Operations can be very challenging, however it also unlocks a lot potential by using its customer data

• Leveraging DTC for Enhanced Marketing, Sales, and Community Building

• Navigating the Challenges of DTC Value Within Organizations

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​​ 11:45 AM – 12:10 PM –  ​​​​​Empowering everyday convenience - the future of on-demand grocery delivery and beyond

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Marc Wuelpern, Global Category Lead - Grocery & Convenience, Just Eat Takeaway.com

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12:10 PM – 1:20 PM – Networking Lunch Break

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​​​1:20 PM - 1:45 PM – What`s next in Grocery?

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Claudia Studtmann, Head of Retail DACH, Meta

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Winning in Grocery: Navigating the Future of Grocery Marketing with Trends, Insights, and Full-Funnel Strategies for Success

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1:45 PM – 2:10 PM – Unlocking Digital Impulse

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Felix Metger, VP Shopper Research, eyesquare

Amara Waqar, Digital Commerce Transformation Lead, Mars Snacking Europe

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            Amara Waqar (Mars) and Felix Metger (Eye Square) will share a case study for how they are partnering to test & design impulse user experiences online, through Eye Square’s innovative research capabilities.

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2:10 PM – 2:35 PM – Networking Coffee Break

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2:35 PM – 3:00 PM – Connected Commerce at the Moment of Choice

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Efrain Rosario, Global Head of Futures & Omnichannel Shopper Insights, Diageo

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3:00 PM – 3:25 PM –  Quick Commerce 2.0 - scaling up and winning in your category

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Patrick Diamandas, Head of Retail Media , Flink

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3:25 PM – 3:35 PM – Chairperson Event Summary and Closing Remarks

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David Wiegert, Global Head of eCommerce, Ecotone

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3:35 PM – 3:40 PM – ​My Digital Shelf Thank you and Closing remarks

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Sarah Kingham, Director, My Digital Shelf

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3:40 PM – 4:40 PM – Networking Drinks Reception

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